Why prototype an application before building it? The common answer to this question is well known: to get more accurate requirements. But what’s behind this? Does a project that develops a prototype produce better requirements than one that doesn’t? It does. The reason is simple: prototypes make abstract ideas concrete. Here’s a non-prototyping scenario we’ve […]
Yesterday the President hosted successful young researchers and experimenters on the south lawn of the White House. From bio-fuel algae to nanotube early warning cancer marker tests, the student accomplishments are inspired. A water purification system from high schoolers in Florida was particularly noteworthy because it combines commodity components in a surprising and useful […]
When building applications for mobile devices the first consideration is usually the screen size. This is very different from desktops but an equally critical distinction is how these mobile devices connect to the internet. Mobile internet connections tend to be unstable, have massive fluctuations in their latency and are frequently offline. We should be enabling our […]
The following is a fictional composite based on the real holiday experiences of many Family CTOs I have spoken with. After some serious conversation on the Inspirational PowerPoint Mob’s IRC channel, Gra@nny aka “G-Mom” is ready to drop some serious cash on high tech gift for Jimmy (10) and Junior (5). Armed with great […]
Every year, the W3C holds a conference for web professionals where the latest on HTML, CSS, and everything else related to the open web platform is discussed and celebrated. This year I was fortunate enough to attend and it was thrilling to be around hundreds of other people that are as interested in the open […]
A strange thing didn’t happen in Barcelona this week. I arrived home, unchanged and I suspect 70,000 other folks had the same experience, or lack of it. The event was gigantic. The new exhibition space at Fira Gran Via was 94,000 square meters – that’s in the neighborhood of 10 American football fields. There were […]
Last week Parse‘s CEO & Founder Ilya Sukhar visited the R/GA offices in New York to introduce our development teams to the Parse platform. Parse.com’s mission is to abstract backend functionality into one scalable and fully featured platform. While it’s particularly powerful for mobile apps, there’s no limit to how developers can integrate it into their […]
This year at SXSW, I’m talking about an ongoing experiment I’ve been doing here at R/GA for the past year. It’s not an experiment about software or hardware, nor does it involve social networks or mobile apps, it’s an experiment with the brainstorming process. Specifically, I wanted to see if there was a way we could improve blank canvas brainstorming to take into account the unique nature of digital products and services.
Today R/GA’s Techblog reached our hundreth post! Thanks to our readers, writers, editors, illustrators and all the people who helped achieve this modest but historic milestone. When we launched Techblog twenty one months ago, we never imagined the blog would become the phenomenon it has, or that we would scoop the mainstream media with posts […]
R/GA is going to be at SXSW this year, are you? Come check out any of our sessions.