Copying Code is Like a Copying a Logo
Of course, the fact code is being borrowed isn’t news — this is deeply ingrained in developer culture — what’s interesting is increasingly, code is recognizable as a unique brand asset like a color or tagline. In the same way the color hex value #81D8DO and “Breakfast of Champions” are linked to Tiffany and Wheaties, initialized variables like “var animationDuration = 600, boxAnimationDelayIncrement = 50,” taken together, express our client’s brand.
While it may be true the unscrupulous seafood company didn’t set out to steal our client’s brand identity, that’s exactly what they did. And, if there’s anyone left who thinks coding isn’t creative and doesn’t directly affect brand expression, it’s someone who hasn’t considered what’s enabling a third-rate crab merchant to behave like a world-class brand.