Recently, we participated in a 24-hour hackathon and created 2012 Matters, a Facebook app that encourages you to share what matters most in the 2012 election. People are quick to talk about the advantages of building a product quickly, but there’s much less talk about what it takes for a team to build a successful demo in a very short time. Here are four things that successful teams do to create working software in 24 hours.
Over the summer R/GA had a bout of what doctors call “Food Truck Fever”. Every day a new food truck showed up in front of our building on 39th street serving everything from Koren BBQ, homemade Chinese dumplings and artisan ice cream. Every day the trucks were greeted with a long line of hungry R/GA’ers […]
Last week on R/GA’s Facebook page we asked our fans to vote for which browser they felt had the brightest future. This week you can enjoy some of R/GA’s foremost browser experts share their thoughts in the first of a series of video responses to our Facebook polls. Spoiler alert: no one chose Netscape.
The Centre for Creative Collaboration in London hosted a meetup event about Internet of Things (IoT) and here are a couple talks which I think stood out from the rest. Neul - http://www.neul.com/ These folks are basically developing hardware and infrastructure in order to connect Machine-to-Machine (M2M) by using the free TV white space spectrum. They […]
Like logos and taglines, code is a powerful way to reinforce brand identity and attract customers; in many respects, code is similar to a branded typeface. Just as appropriating choice copy and visual assets is a sly way to bootstrap a company’s brand, swiping code can give a lift too. For example, shortly after we launched a […]
If there’s one thing we’ve come to expect from our clients it’s that they will come to us with interesting problems that require creative solutions. Sometimes these solutions take us into uncharted territory. For that reason, it’s essential we stay on top of the latest industry trends. A few years ago R/GA University was established […]
This past weeked the Maker Faire visited NYC. Landing at the Hall of Science in Queens – an attraction that’s worth visiting the other 51 weekends of the year – this sprawling celebration of makers and the things they make filled my heart with geeky joy. Looking for a giant iron fire breathing dragon that […]
At the BUILD conference this week, Microsoft unveiled the closely guarded secret that is Windows 8. Understanding that the landscape of computer-mediated devices and services is evolving rapidly, Microsoft has taken a new tack while remaining on the course of offering backward compatibility. They say that any computer problem can be solved by adding another […]
A global, multi-vendor project using the agile methodology – 6 different teams in 4 different time zones – and though there were many opportunities for the process to falter, it ended up being one of the most inspiring, collaborative and successful projects I’ve been a part of. It was successful not in that it was […]